How Havoc Motorcycles migrated its website off Shopify in 3 days and saved $30k on developers

Havoc Motorcycles is one of only two federally approved motorcycle manufacturers in Canada. It manufactures motorcycles and its own line of parts: wheels, fat-tire kits, and the Havoc Roar stereo systems. Its products have won an AMD Hot 100 award from American Motorcycle Dealer and have been recognized as one of the most noteworthy in the 2026 V-Twin market. It sells through 32 dealers across the country. It was founded 12 years ago by Jarrod Wiener.

Jarrod rebuilt Havoc's entire storefront on Hercules in 3 days without writing a line of code. He saved $10s of thousands of dollars on outside developer fees. Because he owns the site himself, he can also launch new products, regional pricing, and shipping campaigns in minutes instead of waiting weeks on a developer.

I did in three days what would have taken a month. Hercules has learned my brand, my voice, and my preferences. Now I will ask for something and boom, it's done.

Building the website in 3 days instead of 30, saving tens of thousands on developers

Previously, new product pages used to take 4 weeks and cost thousands of dollars and would still arrive wrong. The process would be to 1) brief a local designer, 2) outsource the build to a low-cost dev agency, 3) go back and forth multiple times on iterations with none of them right. It wasted time and money but Jarrod had no other alternative. Shopify's own front-end was no better. Building subcategory pages for wheels, stereos, and exhaust meant bolting on extra page-builder tools. Jarrod found the result clunky and awful to work with.

Jarrod rebuilt his entire site from scratch himself in 3 days on Hercules. He estimates this would have taken his previous team months, would have cost tens of thousands of dollars in designer and developer fees, and would have been a much worse result. Jarrod then fully migrated his site off Shopify. He now only uses Shopify for its product catalog and checkout, everything else is on Hercules.

You'd brief a designer, they'd come back with four concepts, none of them right, and three or four weeks and thousands of dollars later you still don't have what you want. Now it's instant.

Launching new products, features, and regional campaigns in minutes instead of weeks

Every small website change used to require a developer. A new banner, a regional price change, a tweak to a product description. Each one required writing a spec, sending it to the offshore development team, and waiting for it to go live. It could take days or weeks.

Now, Jarrod makes changes in minutes. He describes what he wants in plain language (often by voice) and Hercules makes the change instantly. No meetings, no design mocks, and no developers. When Havoc started signing dealers in Australia, he was able to add regional pricing and a geolocated free-shipping banner in minutes. Then he did the same for the United States and Europe. When a partner called about a product detail that was not quite right, Jarrod fixed it live, by voice, while still on the phone. Hercules already knows Havoc's brand, voice, and layout, so changes always conform to what he wants.

A supplier called and said their product's description wasn't exactly right. I said "just a second," pressed a button, told Hercules by voice to change it. Then I went back on the phone and said "have a look now." They were floored: "Are you serious? How did you do it so fast?"

Why Hercules

Jarrod's only alternative was the way he had always done it: hire a designer, wait for mock-ups, send them to a developer, and hope it worked. Hercules collapsed that loop into a real-time conversation. He already used AI for electrical engineering work. He assumed there must be one for development too. Hercules was the first thing he found, he tried it, and it just worked. He describes what he wants, sees it immediately, changes it on the spot, and stays in control of the result instead of handing it to a third party.

With Hercules, there's never been a no. It's always yes, and here are the options. It does everything we want and more, and we're finding new capabilities all the time.

What's next

Jarrod is planning to fully migrate off Shopify onto Hercules. The only thing he has left to migrate is the Checkout which he is hoping to do with Hercules Commerce. He believes unifying everything in one system would, in his words, "solve a lot of our problems."