How American Mortuary Equipment built 115+ sites on Hercules to rank #1 on Google

Based in Johnson City, Tennessee, American Mortuary Equipment supplies death-care equipment to funeral homes across the United States: mortuary coolers, autopsy tables, embalming stations, and lab equipment. Founder TR Ward is a credentialed funeral-service professional who started the business in 2009 while still in mortuary school. He has since shipped around 21,000 products to roughly 7,400 customers from a 40,000 square foot warehouse, and runs the whole $5M operation with just four employees.

TR has built 115+ websites on Hercules, one for each product his buyers search for. Half of them already rank on Google's first page, ahead of rivals who have sold death-care equipment for decades. Together they lifted his organic traffic 10% and have already grown his revenue by 5%. He has also built an app to monitor his coolers in the field.

I went through a couple of other platforms, but Hercules is by far the best. I can bulk create as many sites as I want. Without Hercules there is no way 50% of my domains would be on the first page of Google.

Ranking #1 on Google by building 115+ keyword sites

TR was struggling to outrank his better funded competitors on Google. He was originally using a single ClickFunnels page that cost $1,200 a year but he was ranking for nothing. He knew his buyers searched for one exact product at a time (e.g. a "10x15 mortuary cooler," an "oversize embalming table") but building a separate page for each search was too slow and too expensive.

In March 2026, TR discovered Hercules. He built and published 115+ sites on separate domains in a matter of weeks. Over half of his domains are now ranking on Google's first page with many of his core domains outranking established rivals (like AutopsyTables.com). The sites have already contributed to a 10% increase in traffic increase in his web traffic and 5% to his revenue a year increase in his annualized revenue. He can now spin up a new site in about a minute with his own custom domain and and custom Branding & SEO. He also cancelled his ClickFunnels subscription, saving $1,200 a year.

ClickFunnels was $1,200 a year for one landing page. It made zero sense. I'm not looking to babysit a ClickFunnels account. On Hercules I can bulk create as many as I want, and they rank.

Monitoring thousands of coolers in the field with a custom alert app

TR has thousands of mortuary coolers out in funeral homes across North America. Currently, the only the only way to check ifwalk over and read the gauge, and no one can do that across thousands of units spread around the country.

TR built an app to monitor the live tempeture of every one of his coolers and get a live alert if it becomes warm. TR has never coded before but Hercules made it incredibly easy. The app integrated with his DataCake sensors through App Connectors, the sensor logs get saved in Hercules Database, and the alerts are triggered by Hercules Backend.

If I want to create another app right now, I know I can have it up in minutes.

Why Hercules

TR loves Hercules' speed and flexibility. He can ship as many sites as he wants just by scaling up and down month to month. He tried other AI builders like Lovable and ClickFunnels, but Hercules was the only one that let him stand up a real, ranking site as fast as he could describe it. He dropped the rest and is all in on Hercules. He specially loves not having to manage any infrastructure: no hosting, no servers, no API keys. He also loves that he owns everything.

I'm not a tech person at all, but you make it easier for rookies and dummies like myself. I wish it was this easy five years ago.

What's next

TR now wants to run the whole business on Hercules, not just marketing and monitoring. His operations are spread across disconnected tools like Shopify, shipping, email, and inventory management. He is building a customer tracking portal that wires in UPS and RL Carriers so buyers can follow their own orders. He's also continuing his marketing. He has about 100 more keyword domains queued to launch in a single batch through the new Hercules MCP with Claude and ChatGPT. Finally, he plans to build a blog with fresh, industry specific articles every day.

I want a blog with a low-hanging-fruit keyword every day, automated on all of my domains.