| Term | Description | Examples |
|---|---|---|
| Products | What you’re selling | - “Pro Plan” - “T-Shirt” - “Online Course” |
| Variants | Different versions of the same product | - monthly/annual - small/medium/large - black/white/navy |
| Features | Specific entitlements a customer can access after purchase | - “10 seats” - “Unlimited access” - “Priority support” |
How do I create a product?
Go to Commerce → Products and click Add Product. Or just Ask Hercules:Create a Product with AI
How do I configure pricing?
Set pricing on each product variant. Choose from:- Free: $0 for freemium tiers
- One-time: Single payment for lifetime access
- Recurring: Monthly, annual, or custom billing cycles
Example: SaaS subscriptions
For SaaS, create products for each plan tier with variants for billing frequency.| Product | Variants | Features |
|---|---|---|
| Free | Monthly | Basic dashboard, Email support |
| Pro | Monthly, Annual | Advanced analytics, Priority support, API access |
| Business | Monthly, Annual | Custom integrations, SSO, Dedicated account manager |
| Enterprise | Annual | White labeling, SLA guarantee, Custom contracts, On-premise deployment |
Example: Physical goods
Create products for each item with variants for configuration options like size or color. Features are usually not needed for physical goods.| Product | Variants |
|---|---|
| Classic T-Shirt | S/M/L/XL, Black/White/Navy |
| Wireless Headphones | Black/Silver, Standard/Noise-Canceling |
| Coffee Mug | 12oz/16oz, Matte/Glossy |
| Desk Lamp | White/Black, USB/Plug-in |
| Notebook Bundle | 3-pack/6-pack, Lined/Dot Grid |
Example: Digital products
Create products for downloadable content. Features can include: download access, future updates, source files, commercial usage rights.| Product | Variants |
|---|---|
| UI Kit | Figma/Sketch, Personal/Commercial License |
| Online Course | Self-paced/Cohort, Standard/With Coaching |
| Ebook Bundle | PDF/ePub, Single Book/Complete Series |
| Stock Photo Pack | 10 photos/50 photos/Unlimited |
| Audio Sample Pack | WAV/MP3, Basic/Producer Edition |
Example: Events & tickets
Create products for each event with variants for different ticket types. Features can include: session access, recordings, networking events, swag bag, priority seating.| Product | Variants |
|---|---|
| Annual Conference 2026 | Early Bird/General/VIP, In-Person/Virtual |
| Workshop: Intro to AI | Morning/Afternoon Session, Single/Group (5+) |
| Networking Dinner | Standard/Premium Table |
| Webinar Series | Single Session/Full Series, Live/Recording Only |
Example: Memberships & communities
Create products for recurring access.| Product | Variants | Features |
|---|---|---|
| Community Membership | Monthly/Annual, Individual/Team | Community access, Office hours, Direct messaging |
| Premium Newsletter | Monthly/Annual | Exclusive content, Early access |
| Insider Tier | Monthly/Annual | Community access, Exclusive content, 1:1 calls |
| Private Discord Access | Monthly/Lifetime | Community access, Private channels |
Additional FAQ
Can I create products by chatting with Hercules?
Can I create products by chatting with Hercules?
Yes. Describe what you want to sell and Hercules will create products, variants, and features. Example: “Create three pricing tiers for my project management tool.”
What is a feature?
What is a feature?
Features are entitlements that define what a customer can do (e.g., “can create unlimited projects”). To create a project, go to Commerce → Features and click Add Feature. Or just Ask Hercules: “Create features for seat limits: 5 seats, 20 seats, and unlimited seats”
Can I change prices after launch?
Can I change prices after launch?
Yes. Existing subscribers stay on their current price. New subscribers get the new price. You can
also migrate existing subscribers if needed.
Can I set up pay-what-you-want pricing?
Can I set up pay-what-you-want pricing?
Not at this time, but it is on our roadmap.
How do I handle inventory for physical products?
How do I handle inventory for physical products?
Currently Hercules Commerce does not handle inventory. You will need to do this in your app
yourself. We plan to launch this feature very soon.
Can I customize checkout fields?
Can I customize checkout fields?
We are working on this! It’s coming soon.